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Annual Jamai Mela: Bangladesh sees fish-buying frenzy

Desk Report | Published: Thursday, January 15, 2026
Annual Jamai Mela: Bangladesh sees fish-buying frenzy

Collage: Aviation Express

Imagine a field suddenly transforming into a lively marketplace where the real treasure isn't just the fish, but the relationships people carry. Every year across Bangladesh, traditional fairs celebrate something unique. It’s the bond between sons-in-law and their in-laws through massive fish purchases. But why fish? Why this specific tradition?

Binirail tradition, where respect swims in water

In Gazipur's Kaliganj area, the Binirail Jamai Mela (Jamai means son-in-law in Bangla) draws thousands today. What started possibly 250 to 300 years ago, or at least since the 1800s after harvest season, has become something extraordinary. Here, sons-in-law aren't just guests. They're the festival's beating heart.

"I'm coming here for the first time," one young man explained, his eyes scanning for the largest fish. "If I find a 50-kilogram fish, I'll carry it to my father-in-law's house." This isn't about showing off. It's about honor, about proving you care enough to shoulder a massive burden, literally.

The fish varieties tell their own story. Chital (Clown Knifefish), Baghair (Devil Catfish), Boal (Helicopter Catfish) and Katla/Katol (Major South Asian Carp). Each species carries cultural weight. A 55-kilogram Boal isn't just food. It's a silent conversation between generations. While there's no official competition, no microphone announcing winners, everyone watches. Everyone knows who brought the biggest fish.

Magura's horse racing and hidden traditions

Travel to Magura's Mohammadpur, and you'll witness something different yet equally profound. The Boriya Ghor-dor (horse racing) has thundered across this field for 131 years. Horses gallop, crowds cheer, but underneath this spectacle runs the same river of tradition.

"For many days, I've heard about this big fair," visitors said today. "We came with friends, and we found a fish we liked." The fair stretches for two weeks, though officially it lasts three days. Beyond the racing, you'll see people dressed as brides and grooms entertaining crowds. This is a playful nod to marriage itself. Pottery stalls, furniture shops, children's rides surround the core ritual: sons-in-law purchasing enormous fish to carry home on their shoulders.

An 83-year-old local, Rabiul Munshi, watched the transformation unfold. "Before, fewer people came. Now there are many more. I bring my grandchildren to see the horses race." The fair has evolved, but its soul remains unchanged.

Moulvibazar's Poush Sankranti, where millions flow

During Poush Sankranti (winter harvest festival), Moulvibazar's fish markets explode into life. Established 150 to 200 years ago by a landlord named Mathur Babu, this fair generates between TK 5 to 6 crore annually. That's roughly USD 4 lakh to USD 5 lakh. Enormous fish arrive from distant haors (wetlands) and rivers. A single Boal weighing 55 kilograms becomes the day's celebrity.

The scale is staggering. Sellers arrive with stock worth millions. Markets stay busy until midnight, with buyers traveling from places like Sreemangal specifically for fish unavailable elsewhere. One seller brought a Boal fish weighing 55 kilograms. "The biggest fish at this fair," he announced proudly. "We bring it from Sunamganj's rivers."

Habiganj's Phalgram, where tradition meets precision

In Phalgram, Habiganj, local elders and youth manage the fair with remarkable order. Here, a Baghair fish can weigh 80 kilograms. That's two traditional maunds, commanding prices of several lakhs (hundreds of thousands of Taka). Some sellers bring inventory worth millions.

"This is an ancestral tradition," locals explain. "Our grandfathers saw this fair. We see it now. Our grandchildren will see it too." There's no chaos here, just organized reverence for custom. The market remains busy until Wednesday’s late night. Buyers from distant areas like Sreemangal come specifically for extraordinary fish not typically found in regular markets.

Why this matters?

These aren't simply fish markets. They're living proof that in rapidly modernizing Bangladesh, certain bonds refuse to break. The son-in-law relationship, historically complex in South Asian culture, transforms into something beautiful through these fairs. A young man carrying a massive fish isn't just shopping. He's saying something deeper: "I respect your family. I'm part of it now."

For European and American audiences, imagine if your culture had a specific day where you publicly demonstrated commitment to your spouse's family through a challenging, visible act. That's what these fairs represent. In many Western societies, family bonds are often expressed through words or small gestures. In Bangladesh, they're expressed through action and sacrifice.

One vendor shared his experience after 40 years of participating. "I've been doing this for 40 years. It brings me great joy. Everyone else brings Rui fish, but I bring larger varieties. I bring 25 to 30-kilogram Katol fish, Ail fish, Boal fish, and Rui fish." His commitment spans decades, connecting him to countless families.

The Economic and Cultural Pulse

What's remarkable is the economic scale combined with cultural preservation. The Poush Sankranti fair alone sees 5 to 6 crore Taka in annual sales. Yet money isn't the primary motivation. Sellers often bring stock worth millions, but they return year after year for reasons beyond profit. They return because their fathers returned. Because their communities expect it. Because tradition demands it.

Local organizers work without payment. They manage security, arrange stalls, and maintain order using their own resources. "We don't take a single taka from anyone," they insist. "We do this for our community, for our tradition."

In a world constantly rushing forward, how many of us will remember to pause and honor the invisible threads connecting us to those we love? These fairs answer that question beautifully. They say, we will. We must. We always have.

As evening falls and vendors pack their stalls, something lingers in the air. It's not just the smell of fish or the dust settling on the ground. It's the feeling that somewhere in Bangladesh, relationships matter more than transactions. Family bonds matter more than individual profit. And some traditions, no matter how old, refuse to fade away.

Binirail Jamai Mela, Boriya Ghor-dor, Poush Sankranti Fish Mela, and Phalgram's ancient market continue their quiet revolution. They prove that modernity and tradition can coexist. Smartphones capture moments. Vehicles transport fish. But the fundamental meaning remains untouched by time's passage. These fairs will continue, generation after generation, carrying forward the message that love, respect, and family bonds are worth celebrating openly, year after year, fish after fish.

 

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