The Aviation and Tourism Journalists Forum of Bangladesh (ATJFB) will organize the Beautiful Bangladesh Run 2026 (Season-2) on Saturday at Hatirjheel in the capital.

Like last year, the title sponsor of the event is Rhythm Group, while it is powered by the Bangladesh Tourism Board.

A press conference was held today at Pan Pacific Sonargaon Hotel in the capital to announce the event.

The run will begin at 6:00 am from Police Plaza at Hatirjheel, featuring a 7.5-kilometre competitive run and a 2-kilometre fun run. More than 1,000 runners, including professionals from different sectors as well as members of the country’s aviation and tourism industries, are expected to participate.

State Minister for Civil Aviation and Tourism M. Rashiduzzaman Millat will attend as chief guest and distribute prizes among the winners.

Speaking at the press conference, ATJFB President Tanzim Anwar said the main objective of the run is to promote Bangladesh’s aviation and tourism sectors.

“We want to showcase the immense potential of these two sectors through this mega event. Previously, ATJFB successfully organised several tourism festivals as part of its social commitment to promote the tourism industry. This run is a continuation of those efforts,” he said.

ATJFB Joint Secretary General and Race Director of Beautiful Bangladesh Run Shafiullah Sumon, along with ATJFB General Secretary Baten Biplob, briefed journalists on different aspects of the programme.

Among others present were Rhythm Group Managing Director Md. Shohag Hossain, Deputy Managing Director Abhir Hossain, US-Bangla Airlines General Manager (Public Relations) and Dhaka Post Editor Md. Kamrul Islam, and NOVOAIR Director (Sales and Marketing) Sohel Majid.

Rhythm Group Managing Director Shohag Hossain said the company was also associated with last year’s event and hopes the organisers will arrange an international run next year.

He added that besides sponsorship, Rhythm Group will offer raffle draw prizes including Dhaka–Rome–Dhaka and Dhaka–Delhi–Dhaka air tickets, American Tourister travel bags, and other gifts.

Additionally, US-Bangla Airlines will award various attractive prizes to the winners of this year's run, including round-trip tickets for the Dhaka-Cox's Bazar-Dhaka, Dhaka-Maldives-Dhaka, and Dhaka-Bangkok-Dhaka routes, said Md. Kamrul Islam, the organization's General Manager (Public Relations).

To energise the event, Ironman Ferdousi Akter Maria and Dr. Nasrin Akter Shimu will serve as ambassadors.

Influencers Bably Yasmin and Salehin will also join the programme, while guest runners include footballer Mamunul Islam Mamun, Jannatul Ferdous Mitu, and Atikur Rahman.

Pacers for the run will be Shakhawat Sumon, Shahriar Morshed Siddiqui, Dr. Kamrul Islam Sohel, Mehnaz Munni, and Chandra Shekhar Shikdar, while Ayesha Munni will serve as fitness trainer.

Supporting partners include US-Bangla Airlines, NOVOAIR, Air Astra, Seven Rings Cement, Manipal Hospitals, Ethiopian Airlines, Air India, American Tourister, Upside Bangladesh, UCR, Jersey Logo, Sports Bangla, Tourist Police Bangladesh, TOAB, Famous Specialized Hospital and Famous Creation. The Aviation Express will be as the media partner.

Race Director Shafiullah Sumon said the event will not be limited to running only. “We are trying to turn it into a festival. Attractive raffle draw prizes will be available not only for winners but for all participants. There will also be a photo contest featuring medal pictures after the run,” he added.