Mermaid Beach Resort has signed a one-year service agreement with Gustav, a hospitality technology firm, aiming to digitize operations at the Cox’s Bazar-based eco-luxury property.

The partnership was formalized on March 20. Officials from both sides attended the signing ceremony. Gazi Imad Uddin Mahmud, CFO of Mermaid Eco Tourism Limited, and Rana Karmakar, General Manager of Mermaid Beach Resort, represented the resort.

Stefano Murdaca, Head of Finance at Gustav, and Mohammad Ekram, CTO of the firm, were present for the technology provider.

Under the deal, Gustav will integrate its digital service platform into the resort’s existing framework. The system offers tools designed to streamline front desk operations, manage guest requests and support revenue tracking. Company officials said the technology can be scaled for both single-property and multi-property operations.

Mermaid Beach Resort has previously received recognition for its eco-luxury approach in Cox’s Bazar. Officials from both organizations described the collaboration as a move to modernize hospitality services in the region.

The agreement runs for one year. Neither side disclosed the financial value of the contract.