ShareTrip, Bangladesh's first travel superbrand, has introduced a new donation feature titled “GiveBack,” allowing users to contribute to social causes while booking flights through its platform.

According to press release from ShareTrip, the feature has been integrated into both the ShareTrip app and website, enabling users to make donations during the flight booking and payment process.

As part of the initiative, ShareTrip has partnered with several organisations, including Give Bangladesh⁠, SAJIDA Foundation⁠, SOS Children’s Villages Bangladesh⁠, ActionAid Bangladesh⁠ and Youth Worldwide Foundation⁠. The partnerships will support programmes focused on education, healthcare, women’s empowerment and climate resilience.

According to the company, the initiative aims to integrate social contribution into everyday digital transactions and encourage users to participate in charitable activities more conveniently.

The launch also builds on ShareTrip’s ongoing social impact campaign, “Share the Joy,” which has been running since 2023 in collaboration with partner organisations.

“We are working closely with NGOs and social enterprises that are actively driving change in areas we deeply care about. Through this initiative, we want to use the ShareTrip platform as a catalyst, helping highlight their work, bring greater visibility to their causes, and ultimately amplify the impact of the programmes they are leading,” said Nafiz Chowdhury, Head of Marketing at ShareTrip.

The company said the initiative reflects a growing trend of purpose-driven innovation in Bangladesh’s digital sector by combining technology-based services with social impact.