The second edition of the W.O.W. Market (Women of Worth and Wonder) is taking place today at the 25th-floor Ballroom of Crowne Plaza Dhaka Gulshan. Operating from 10:30 a.m. to 9:30 p.m., the daylong marketplace brings together women entrepreneurs, artisans, and creators for a showcase of entrepreneurship, creativity, and community impact.

Building on its inaugural edition—which attracted more than 600 visitors and benefited over 50 women—this year's marketplace features 30 stalls representing around 40 women entrepreneurs.

Products on display include handwoven and handmade clothing, jute and coconut husk crafts, homemade food items, and other handcrafted creations. Participating businesses include DMART, Box of Ornaments, AURUM Bangladesh, and Bene Bou.

Runa Khan, founder of the international social purpose organisation Friendship, attended as Chief Guest and inaugurated the event. She delivered an address at the market today, expressing her admiration for the products on display. Runa Khan shared that seeing the deep love behind the work gave her "goosebumps," emphasising that the entrepreneurs display not just dedication, but true "devotion".

Addressing the systemic challenges facing women, Runa Khan emphasised that women in Bangladesh are still "absolutely lacking in access to finance," calling on empowered individuals and institutions to take responsibility for ensuring financial access.

Praising the strength of Bangladeshi women, Khan highlighted those thriving in online business despite financial and communication barriers. She noted that this spirit is equally evident in rural villages across Bangladesh, where women elevate themselves to build a better future for their families, children, and the nation.

For participating business owners, W.O.W Market offers a direct platform to connect with customers, share product stories, build connections, and gain greater brand visibility.

Shahana Akter of Karukaj, who brought jute and coconut husk crafts from Barisal, noted that buyer appreciation encourages women to contribute directly to the national economy.

Kaniz Fatema of DMART added that providing opportunities outside the home fosters a positive societal attitude toward women.

This year's event also features a strong charitable initiative. Each entrepreneur contributes BDT 3,000 for their stall space, with the full amount going directly to Mojar School, an initiative of the Odommo Bangladesh Foundation. Meanwhile, all sales revenue generated at the fair goes directly to the entrepreneurs.