Bangladesh’s private carrier NOVOAIR has partnered with North South University as the 'Powered By' sponsor of INNOVADE 2026, an international business-based competition organised by the university’s Marketing and International Business Club (MIBC).

The competition will run from Feb. 6 to March 29, 2026, with organisers expecting wide participation from universities across the country.

NOVOAIR Director (Marketing & Sales) Sohail Majid said the airline is proud to support initiatives that promote creativity and entrepreneurship among young people,.

He said, "We believe that the more such competitions are organized, the more our future generation will come forward with innovative business ideas, contributing to the country’s economic growth and employment generation.”

MIBC representative Badrul Hasan Rafi said registration for INNOVADE 2026 has already begun and will remain open until next week.

“The competition will be conducted in three rounds, and we are expecting participation from approximately 600 teams representing various universities across the country," he added.

NOVOAIR said the partnership aligns with its ongoing corporate social responsibility efforts, particularly in education and youth development.

The airline currently operates daily flights from Dhaka to Chattogram, Cox’s Bazar, Sylhet and Saidpur.