In a dramatic move, AGBI reported on Friday that Saudi Arabia is planning to launch not one, not two, but three new airlines. These new carriers will join its four existing airlines: Saudia, flynas, flyadeal, and the fledgling Riyadh Air, still in its first month of operations.

AGBI quoted the Saudi Tourism Authority’s chief executive, Fahd Hamidaddin, as saying, “They also say a successful national airline builds a destination, and they are yet to start. There is Riyadh Air, Saudia, and three more air carriers to be announced.”

Hamidaddin was speaking in the Saudi capital of Riyadh at the Cityscape Global real estate conference. The moves are part of Saudi Arabia’s ambitious gigaprojects. The kingdom is seeking to modernize, become a global tech center, and diversify its economy from its reliance on oil.

One of the three new airlines will be a low-cost airline based in the city of Dammam at the King Fahd International Airport on the Gulf. By 2030, it will have a fleet of 45 aircraft and will be flying 24 domestic and 57 international routes, carrying 10 million passengers annually.

The second airline will be based in the holy city of Medina and will be targeting religious tourism. Currently, Jeddah is the main gateway for pilgrims visiting Medina, with the two cities connected by a high-speed train. The new airline will allow pilgrims to fly directly to Medina.

The details of the third airline are not known, and the brands and launch dates of the three airlines have not yet been disclosed. Which aircraft these airlines will operate also remains unclear.

Before 2019, the conservative Islamic kingdom was all but closed to international tourism. Most international visitors were only generally permitted to visit for business or religious pilgrimage. That changed in 2019, when Saudi Arabia flung open its doors to international tourism.

With this opening up came efforts to create a massive aviation sector connecting Saudi Arabia with every corner of the globe. Now, not only does Saudi Arabia permit tourism, but it also has ambitious tourism targets. 

The National Tourism Strategy, introduced six years ago, targets 100 million annual visitors by 2030. However, that strategy has now been increased to 150 million, including 50 million international arrivals.

According to AGBI, the kingdom’s aviation sector handled some 128 million passengers in 2024, representing a 15% increase year-on-year.

Meanwhile, the country is pouring $100 billion into developing its aviation sector. Hamidaddin stated, “Put simply, today Saudi Arabia is delivering the most significant aviation industry transformation within the 21st century.”