Emirates, the Official Global Airline Partner of the NBA, has launched a basketball-themed inflight experience on select flights to the United States and Canada, running until Nov 23.

The airline said the offering marks the start of the 2026-27 NBA season and covers all cabins, with themed menus, cabin touches, and sports entertainment.

In Premium Economy and Economy, passengers will find NBA-themed headrests and custom beverage coasters, Emirates said.

Themed desserts will vary by cabin. First Class will serve chocolate and hazelnut cookies with caramel sauce and ice cream. Business Class and Premium Economy will have chocolate cheesecake with sour cherry compote, and Economy salted caramel milk cake. Premium Economy and Economy passengers will also be offered snacks such as Margherita pizza and beef hotdogs.

First and Business Class passengers on the A380 can use the Onboard Lounge, which on selected flights from Dubai will serve crispy chicken tenders with buffalo sauce, macaroni and cheese, and mini bistro bites. On flights from US and Canadian points to Dubai, the A380 Onboard Lounge will offer bundt cakes with lemon drizzle and toffee apple and pecan crisp.

On the ground, Emirates said its First Class Lounge in Dubai will serve an “NBA Signature Wagyu Burger” and themed drinks, including a “Pick and Roll” cocktail and a “Step Back Cooler” mocktail. The Business Class Lounge in Dubai will have a live nachos station, a corn dog station, and themed drinks and desserts.

Emirates lounges in Boston, New York, Los Angeles and San Francisco will offer menus inspired by local teams: the Boston Celtics, New York Knicks, Los Angeles Lakers, and Golden State Warriors.

On the airline’s inflight entertainment system, ice, the TV sports category has more than 30 titles, including “Running Point” and Game 5 of the 2024 NBA Finals between the Dallas Mavericks and Boston Celtics. The film category lists more than 60 films and documentaries, among them “Jerry West: The Logo”, “Warrior Strong” and “Finding Tony”. NBA-themed welcome screens and animations will also appear.

Emirates said the current year is the second year of activations since the partnership began in 2024.

The press release did not name the specific flights and routes that will carry the offering, and it included no comments from airline or NBA officials.

Source: PR