Saudi Arabia's new carrier Riyadh Air has launched a prize draw for members of its loyalty programme Sfeer, offering winners 12 roundtrip tickets each, the airline said in a statement on Monday.

Called the Sfeer Golden Ticket, the competition will have one winner in each participating market. The first phase covers Saudi Arabia and the United Kingdom, and the airline said it will add more international markets in the coming weeks.

Each winner will receive 12 individual roundtrip tickets: six in Business Class and six in Premium Economy. The tickets can be used across the airline's network, which Riyadh Air said is expanding and will offer travel to more than 30 destinations.

The airline said the tickets could be used in different ways, such as a family trip for 12 from Riyadh to Malaga, a trip to Bangkok every two months, or working from a different city each month for a year.

"The Golden Ticket gives Sfeer Members the chance to enjoy a year of seamless travel and experience Riyadh Air's Business Class and Premium Economy cabins," said Kim Hardaker, the airline's Vice President of Loyalty and Sustainability. She said the prize reflects "Sfeer's spirit of community and sharing."

Riyadh Air said selected winners will also get early access to review its new fleet, expanding international routes, digital services and guest experience before they are widely available.

How to enter

All existing Sfeer members will be entered automatically, and enrollment in the programme is required to take part. The draw will be held in October 2026. Prize tickets can be redeemed until October 2027 on Riyadh Air-operated flights that are commercially available. The full terms and conditions are published on the airline's website.

About Sfeer

Riyadh Air said Sfeer was launched less than a year ago and recently reached one million members. The programme's benefits include points that do not expire, a best offer guarantee, onboard Wi-Fi for members, and priority assistance. The airline said the name comes from the Arabic word for "ambassador" and the English word "sphere."

Source: PR